The Award Obsession: Are We Chasing the Wrong Validation?
There was a time when awards symbolized hard work, perseverance, and genuine excellence. They were earned, not bought. Today, however, the landscape has shifted. The industry of recognition has become just that—an industry. And like any other business, it thrives on transactions, not just talent.
In an era where perception often overshadows reality, the hunger for accolades has reached an all-time high. Many believe that an award—any award—is a fast track to credibility and success. But what happens when recognition becomes something you can simply purchase?
The Business of Buying Awards
Not long ago, I received an award for my research analysis—an honor that was jury-nominated and required no financial contribution. It was a moment of pride. Shortly after, however, I was contacted by another organization offering me a “prestigious” award. When I inquired about their selection criteria, the response was vague:
“Oh, we nominate everyone!”
Red flag.
Curious, I pushed further. To test their legitimacy, I jokingly claimed, “I do nothing. I just eat and sleep.” Their reply?
“No problem! We have a special category for that too. Would you like Silver or Emerald? Just pay $300.”
That’s when I knew—the game was rigged.
Upon further investigation, I discovered that these so-called “elite” award organizations are nothing more than well-packaged scams, preying on people’s desire for recognition. Once the money is paid, the organization often disappears, leaving victims with nothing but a worthless plaque and a dent in their bank account.
One such fraudulent entity is Global Empire Events Limited – World Leaders Summit, an operation that has deceived countless professionals by promising international recognition, only to vanish after collecting fees.
When the Spotlight is Bought, Not Earned
This problem isn’t confined to academia or business—it extends to the entertainment industry as well. Film awards, once seen as the pinnacle of artistic achievement, have increasingly become a game of influence, politics, and, at times, money.
👉 Why do some of the most critically acclaimed performances go unrecognized? 👉 How often do truly deserving artists find themselves sidelined in favor of those with connections?
Because in many cases, these so-called prestigious accolades are less about talent and more about transactions. A well-placed deal, a strategic favor, or a hefty “campaign” investment can mean the difference between winning and being overlooked. When success is manufactured, genuine artistry suffers.
Lessons from a Childhood Without Shortcuts
Growing up, I watched my peers win awards in sports and academics, and I often wondered why I wasn’t among them. My Dad, Krishna Rao Akula, a senior manager at ONGC, gave me wisdom that shaped my perspective:
“Life is long. Your time will come. Success isn’t about rushing to be recognized—it’s about becoming someone worthy of recognition.”
He taught me to celebrate others’ victories rather than resent them.
But the true test came during exam season. Some classmates resorted to cheating, securing top ranks while I studied late into the night. Frustrated, I turned to my father again. His words stayed with me:
“Shortcuts may win the race today, but real success is built on effort, not trickery. When your time comes, no one can take it from you.”
That mindset became my foundation. Today, my achievements are driven by integrity, not illusions.
Why Do People Buy Awards?
In a world obsessed with external validation, awards seem like an easy way to fast-track credibility. Many believe that a trophy will:
✅ Boost their professional image ✅ Unlock new opportunities ✅ Validate their expertise
But here’s the reality: A purchased award is a hollow victory. It doesn’t earn you respect, nor does it replace the credibility that comes from genuine accomplishments. When you buy recognition, you’re not deceiving the world—you’re deceiving yourself.
Real Recognition vs. Fabricated Success
True success isn’t measured by the number of trophies on a shelf, but by the impact we create and the skills we cultivate. Instead of chasing paid recognition, let’s focus on:
✔ Developing expertise ✔ Creating meaningful contributions ✔ Building a reputation rooted in authenticity
Awards should be the byproduct of excellence, not the goal itself.
Exposing the Scam, Restoring Integrity
It’s time to call out fraudulent award schemes and prevent others from falling victim to these emotional and financial traps. If you encounter a suspicious award offer, expose it. Let’s create awareness and protect the value of true recognition.
Because at the end of the day, a purchased trophy gathers dust, but a well-earned achievement shines forever.
Let’s choose authenticity over illusion. Let’s celebrate real talent. Let’s redefine what success truly means.